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As a designer on the team, I collaborated with the internal stakeholders and created a branding base/design system and supervised the brand expression and Brand architecture of their multilingual android application with 6 Lakh +downloads and DAU of 30k+.Designed creative ASO images targeting tier 2 and tier 3 audience of India which got us 10k downloads per day. Designed Facebook, Google advertisements and videos which had 3% CTR and the CPC fluctuated between 50 paisa and 2₹ collaborated with the digital marketing team to bring the follower count from 5k to 40k in a span of 6 months.